Rachel Accurso, better known as children's YouTuber Ms. Rachel, is continuing to be a voice for the children of Gaza.
Is it too early to decorate for Halloween? According to most people, the answer is no!
In fact, according to Instacart’s Sweet Tooth study published on Sept. 29, many households in the United States started stocking up on Halloween decorations as early as the week of Aug. 24 in 2024.
That’s nearly two weeks sooner than in 2022 and 2023 — and 2025 appears to be no different.
According to the data, Instacart started seeing a second spike in Halloween decor during the week of Sept. 9, followed by spikes at the end of September and middle of October in 2024.
Orders containing Halloween decorations continued to spike all the way until Oct. 31, per Instacart.
“So if it felt like those inflatable ghosts and giant spiders showed up sooner than usual, you were right,” Instacart wrote in its report.
To be fair, that data only shows us when households start purchasing Halloween decor — but not so much when those households actually do the decorating.
So, while August isn’t too early to buy decorations, the real question remains: Is August too early to decorate for Halloween?
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For that, we can turn to a 2024 YouGov survey shared by Better Homes & Gardens.
Of the 1,500 U.S. adults who responded to the survey, roughly half of them (47%) agreed that the perfect time to put Halloween yard decorations up was between Oct. 1 and Oct. 15.
Another 21% opted for the time between Oct. 16 and Oct. 30, while 16% decorate their homes (and yards) between Labor Day (first Monday in September) and Sept. 30, per Better Homes & Gardens.
That means roughly 84% of respondents decorate their homes in the months of September and October -- which corresponds with the changing of the weather, which happens in early September.
Only 5% do so before Labor Day, while 3% do so the day of Halloween (Oct. 31).
That data closely resembles a similar YouGov survey of 5,681 adults conducted in 2021 — where 77% of respondents decorated their homes between Labor Day and Oct. 30 and only 3% did before Labor Day.
And while 73% of households plan on celebrating Halloween in some way, according to 2025 data shared by the National Retail Federation, only half of those celebrating plan on decorating their home.
For reference, two-thirds of households plan on handing out candy, while 51% plan on wearing costumes and 46% will carve a pumpkin.
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There are plenty of ways to celebrate Halloween — so no matter how you and your family choose to do so, we hope you have a wonderful, safe and spooky month of October!
