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Picking out a Halloween costume is one of the most difficult decisions you’ll make come spooky season.
Especially when you consider all the different Halloween costumes you have to pick from.
You could go with a classic costume, such as a witch, vampire or ghost. Or, you might want to embrace a pop culture moment and dress up as your favorite celebrity, movie character or viral trend.
Either way, Google can provide valuable insight into which Halloween costumes are trending.
For example, 2024 was dominated by Bob from “Beetlejuice,” breakdancer Raygun and CatNap from “Poppy Playtime,” according to Google’s annual “Frightgeist” list based on year-to-year search data.
But this year, Google is seeing an influx of searches related to one pop culture trend, in particular.
And no, it has nothing to do with the “6 7” trend — though that is a real request in some households.
Most popular Halloween costumes for kids and adults in 2025
According to “Frightgeist,” the best Halloween costumes for 2025 are inspired by the popular Netflix film “KPop Demon Hunters,” which follows a K-pop girl group who lead double lives as demon hunters.
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In fact, five of the film’s characters round out the top-five most popular searches for Halloween costumes — including Rumi, Zoey, Mira, Jinu and Baby Saja.
Here’s a look at the other Halloween costume ideas to rank in the top-15, according to Google:
- Chicken Jockey from “A Minecraft Movie”
- Labubu
- Derpy the Tiger from “KPop Demon Hunters”
- Elphaba from “Wicked”
- Lorax from “The Lorax”
- Alexander Hamilton from “Hamilton”
- Nightwing from DC Comics
- The Nurse from “Silent Hill”
- Toothless from “How to Train Your Dragon”
- Glinda from “Wicked
Other popular Halloween costumes for kids include Creeper from “Minecraft,” Gabby from “Gabby’s Dollhouse,” SuperGirl from DC Comics, Wednesday from “The Addams Family” and a race car driver.
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For those looking for popular duo Halloween costumes, Astrid and Hiccup from “How to Train Your Dragon” tops the list, according to Google.
Here are some other popular duo costume ideas this year:
- Starfire and Nightwing from “Teen Titans”
- A plug and outlet/socket costume
- Shimmer and Shine, the genie sisters from “Shimmer and Shine”
- Donkey and Dragon from “Shrek”
- Thing 1 and Thing 2 from “The Cat in the Hat”
- Dr. Evil and Mini Me from “Austin Powers”
- Chowder and Panini from “Chowder”
- Beavis and Butthead
- A deer and a hunter
- Robin and Starfire from “Teen Titans”
Other dynamic duo costumes include Glinda and Elphaba from “Wicked,” the Princess and the Pea (from the popular fairytale), Padme and Anakin from “Star Wars” and Kanga and Roo from “Winnie-the-Pooh.”
You can even use Google’s “Frightgeist” data to see what Halloween costumes are most popular in your local area. For example, Hello Kitty tops the list in Little Rock, Arkansas.
Bo Peep from “Toy Story” is dominating the Billings, Montana area, while Yoda from “Star Wars” leads the way in Charlottesville, Virginia and Minnie Mouse tops the chart in Sioux Falls, South Dakota.
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No matter what costume you choose, we hope you have a happy, healthy and spooky Halloween!
